Fashionably false in look, but honestly real, this mascara's key benefits of volume and curl are matched by a dramatically exaggerated end look. The unique edge: The ultra-thickening formula in combination with the plush-'em-up action of its unique double-lush brush douses lashes in a deluxe dose of tear-, sweat- and humidity-proof pigment with each stroke that lasts for 12 hours. The result is incredibly magnified and multiplied lashes that are thick, long, curled and full-feathered.